digital marketing


Adobe’s acquisition of Neolane Rp 5.8 Trillion

Adobe Systems announced the company’s acquisition of Neolane marketing company. The transaction value of U.S. $ 600 million (about USD 5.8 trillion). The marketing company itself only has annual revenues of approximately U.S. $ 60 million (approximately USD 580 billion). “It would make a better leader on Adobe’s digital marketing services and strengthen the Adobe…


Adobe completes $600M purchase of Neolane

Calif. (AP) — Adobe Systems Inc. said Tuesday that it has closed on a $600 million purchase of Neolane, a French company that provides technology for marketing campaigns. Adobe, which makes Photoshop and other creative software and is shifting its business to a subscription model, said that Neolane would bolster its digital-marketing services. The San…