Industry: Capturing Profit Fake Butterfly
Beauty butterfly inspired many. Not only butterfly cocoon life worth expensive, fake butterfly business is not less thrill in capturing profits.
In Malang region precisely Tepus Foot, found many craftsmen making miniature ornate butterfly that exploit many garbage ball badminton (shuttlecock).
Murtini point is one of the crafters making artificial butterfly (brooches and accessories), start a business kerajianan butterfly made since 2004. He is quite successfully developed this business to a butterfly homemade products to penetrate the export market.
Creative ideas are not only produces its own inner satisfaction for the creator, but it can also bring in dollars that promise.
At first no one thought that discarded trash shuttlecock futile it can be processed into products that are beautiful and have a high value-added exports competitive even in the international market.
Up to now at least butterfly product has crossed the globe to across the world, from Europe, America, Asia. For example, for the American market butterfly products quite popular in Colombia, Mexico, to Asia quite popular in Thailand, Malaysia. The sale price is quite competitive and fairly priced for the European market as it sells for a homemade butterfly only 1 euro.
“My product has been around the world,” said Lili to detikFinance last weekend.
The export market is beginning produksnya known. When it several overseas counterparts to bring examples of butterfly products. As a result, the market response is quite astounding, all products are sold out.
Starting from where he started confidently to expand into other markets such as the U.S. in Mexico and Colombia. Unmitigated, Lili not only makes selling a butterfly, but the status of Mexican nationality law got was achieved.
Former employees of the interior design, continues to expand its business by making new breakthroughs, such as looking for alternative materials and developing a miniature forms of decoration outside of the butterfly. The result is extraordinary, the buyers are increasingly interested in the product.
“I also developed outside suttlecock, from the leaves too, stocking, patchwork. Besides butterflies, insects and animals all I’ve made, dragonflies, birds, bats and others,” he explained.
Speaking of capital calculations, falls into this very promising business, other than a small capital with promising results, its products are also quite durable. Lili explains, one sack waste of capital suttlecock the price of one sack he only Rp 50,000 can be 3000 pieces of magic butterfly made with a variety of sizes.
Price of the butterfly homemade fruit priced at Rp 750 to Rp 1,000 per fruit. If multiplied by 3000 then at least Rp 2.5 million already in hand to cut costs coloring and other components.
Although for certain sizes and types for special purposes such as wedding souvenirs, she pairs a higher price with a price range of Rp 2,500 to Rp 15,000 for a large size.
“Every month I was able to production of 30,000 to 50,000, I helped my 20 employees. If I buy the excess orders from other traders or artisans,” he said.
Although in the category of cottage industry, which he turnover handful of craft brooches and accessories butterfly is quite large, at least every month at least he could pocket the turnover reached USD 50 million.
“The challenge now is, because in Malang has many, so many crafters are dropping in price,” he complained.
Lili admitted despite the current crisis, not ebbing demand for its products, the total production of almost 35% it exports to international markets, while 65% he threw into the domestic market. Honestly he said the domestic market has not been explored everything especially outside Java.
“The market outside Java is still great potential, this is actually an opportunity,” he said.